Featured Speakers were Ziriad Saibi (Microsoft), Rob Miles (Hull University), Shanes Morris (Senior UX Designer), Juha Paananen (Non-Stop Games), Hammad Rajjoub (Microsoft), Bruce Wang(Microsoft), Natalie (Humming Bird Interactive) and Sanjay (Replaid).

 
What we took home from the event, was the new Windows 8 Interface concept and its development technology behind it. By this we mean it includes the new Metro-Style UX design concept, which btw we must say, was a very good recap on ‘art-history’ for us here at Aeturnus, especially half of us have already graduated from university from like a millennia ago.

 
Juha from Non-Stop Games, provided us with his valued insights on how web tecnology is spearheading towards the gaming development phase these days, especially in the advertising perspective.

 
His work-based experience includes big brands like Nokia, which definitely edged his target marketing and audience project to a whole new scope that even we ourselves didnt look into. Perhaps its time for us to cut down on our starbucks breaks too. Nonetheless, the topics he brought forth clearly showed us a vision of the new enhanced web techfront of HTML5, and also he reminded us, that sharing information can also be a very important part of the puzzle, and that holding information back only causes us to backslide instead of moving forward.

 
Not to forget, there were many other topics covered by other guest speakers at the conference. If you wish to read up more, we’ve provided you with a link below:
http://spiffy.sg/developers/mscampfire-highlights-get-the-latest-updates/

 
Great conference Guys, a big thanks to the Microsoft team!
Kudos from Aeturnus

 
New look,
New facelift,
More botox injections.

 
What could go wrong?

Pay-Per-Click or PPC management is indeed one of the fastest way to get traffic to your site.

 
It involves a budget for your campaign, some descriptions with a title and it is ready to go! In fact many should know where they can usually see these adwords campaign. As long as you googled something, you will get to see them as the sponsored links. If you visit a site that said adsense at some place, there you spot it again. Besides Google adwords campaign, you may see Yahoo’s version at their pages.

 
Some important things to note that will make a PPC campaign works well begins with understanding them first. Understanding them will take some time like how we need time to understand the things and people around us but it is certainly worth it as it will mean a valuable advertising campaign instead of pumping money and getting the minimum traffic you should not have. It actually works with the keywords that you have targeted and when a user searched for something with those keywords, your ads will appear.

 
Thus choosing the right keywords is important and the campaigner should give a good thought not only on the right keywords to use but making it creative enough to grab a person’s attention. One way to do it is to imagine yourself  as a targeted audience you have chosen at the start to promote your product/ service to. There could be many variations of this so you can choose to start several campaigns at one time but with different styles of writing which you can track to see which is the better performed ads campaign. Some examples of making the ads attractive could be using words that will be emotional, stating a very unique benefit that you think googlers are searching for or simply just making your words bold.

 
However with the things mentioned about PPC management, it certainly just should not be the only strategy used. It should be a part of internet marketing to get immediate traffic and other aspects such as Search Engine Optimization (SEO) should be looked into it greatly. If it was mentioned that adwords appeared as sponsored links on the search result page then the rest of the results involves links that are strongly affected by SEO. When people do a search, they will be interested in the ads shown under sponsored links, but they will also know they are ads and with the thought of getting information that will be useful and probably free, they may focus on links that appeared in the search engine results that are non-sponsored and definitely SEO related.

 
The adwords campaign helps to capture your targeted audiences fast (the length of time your ads stay depends heavily on the budget which may also be a disadvantage as users may click on your ad but have no interest in rendering your service or purchasing your product ) but it is the SEO skills that will establish your standing in their first impression. The higher your ranking appears in the search results, the more valuable and important it will be seen as at the start by your targeted audience.

 
Finally, adhering to ethics for SEO or PPC management, is always the key for one to deploy.

Aeturnus wishes everyone a Happy New Year. Welcome to 2010!

 
After improving our ‘home’ on the web, Aeturnus (AE) went on to improve our physical ‘home’; otherwise known to everyone else as the AE Office. Located at a convenient junction just 5 minutes walk away from Harbour Front Centre, our new office seats in a homely 2nd floor unit of a red building.

 
Designed to be a one-stop solutions hub, the facilities there includes a full-fledged professional recording studio, jamming room and conference/meeting hall. Together with us in this hub are our strategic business partners Beep Music and The Big Three Productions, who provides audio recording and videoing & post-production services respectively.

 
With new packages and products coming up, AE will also continue with our tradition of sponsorship in the spirit of entrepreneurship and contribution to society.

Read More

 
Including a blog in your website has its many benefits for corporates and businesses. When done well, it aligns with the corporate goals seamlessly as each entails. It is a feat for your popular website to retain your brand by preserving your original contents that allow a visitor to recognize his familiar brand, yet at the same time, he seeks fresh developments from his long established brand to know it is alive, growing and enriching all at the same time.

 
The challenge can be catered to by means of a blog on your website. All your contents can be retained and maintained periodically as normally is carried out. Introduce your new developments on your blog and your ernest fans or members will always be keep abreast with a living brand! Very frequently, I know of the latest development and I can visit my usual pages on the website which I am a die hard fan to.

 
With this solution, corporates can grow their businesses and brands without the need to change visually a deepening and enriching brand to be replaced by fresh developments and so erased the essence of the brand.

 
Use blogs for fresh developments and forever make available the essence of the brand.

 
Site Status:
Live

 
Who are they?
MSEAA’s mission is to continuously create for its members career opportunities through their commercial and industrial network, as well as social opportunities for personal enrichment and development by providing an open and inclusive platform for interaction, creativity and growth.

 
What We Did.
Web Hosting & Consultation
Customisation, Installation & Modification of Joomla 1.5 CMS
Integration of Google Apps