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	<title>aeturnus</title>
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	<link>http://www.aeturnus.com.sg</link>
	<description>create :: communicate :: converge</description>
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		<title>Prosperous Lunar New Year 2010</title>
		<link>http://www.aeturnus.com.sg/blog/cny-2010/</link>
		<comments>http://www.aeturnus.com.sg/blog/cny-2010/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 20:19:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ae blog]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=557</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://cny2010.aeturnus.com.sg" title="Click to view our e-greeting card."><img class="size-full wp-image-558 aligncenter" src="http://www.aeturnus.com.sg/wp-content/uploads/cny_2010.jpg" alt="CNY 2010" width="650" height="488" border="0" /></a></p>
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		</item>
		<item>
		<title>PPC managing skills and SEO</title>
		<link>http://www.aeturnus.com.sg/blog/ppc-managing-skills-and-seo/</link>
		<comments>http://www.aeturnus.com.sg/blog/ppc-managing-skills-and-seo/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 17:46:02 +0000</pubDate>
		<dc:creator>Gregory</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ae blog]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=549</guid>
		<description><![CDATA[Pay-Per-Click or PPC management is indeed one of the fastest way to get traffic to your site. It involves a [...]]]></description>
			<content:encoded><![CDATA[<p>Pay-Per-Click or PPC management is indeed one of the fastest way to get traffic to your site. It involves a budget for your campaign, some descriptions with a title and it is ready to go! In fact many should know where they can usually see these adwords campaign. As long as you googled something, you will get to see them as the sponsored links. If you visit a site that said adsense at some place, there you spot it again. Besides Google adwords campaign, you may see Yahoo&#8217;s version at their pages.</p>
<p>Some important things to note that will make a PPC campaign works well begins with understanding them first. Understanding them will take some time like how we need time to understand the things and people around us but it is certainly worth it as it will mean a valuable advertising campaign instead of pumping money and getting the minimum traffic you should not have. It actually works with the keywords that you have targeted and when a user searched for something with those keywords, your ads will appear.</p>
<p>Thus choosing the right keywords is important and the campaigner should give a good thought not only on the right keywords to use but making it creative enough to grab a person&#8217;s attention. One way to do it is to imagine yourself  as a targeted audience you have chosen at the start to promote your product/ service to. There could be many variations of this so you can choose to start several campaigns at one time but with different styles of writing which you can track to see which is the better performed ads campaign. Some examples of making the ads attractive could be using words that will be emotional, stating a very unique benefit that you think googlers are searching for or simply just making your <strong>words</strong> bold.</p>
<p>However with the things mentioned about PPC management, it certainly just should not be the only strategy used. It should be a part of <a href="http://www.aeturnus.com.sg/our-services/internet-marketing/">internet marketing</a> to get immediate traffic and other aspects such as Search Engine Optimization (SEO) should be looked into it greatly. If it was mentioned that adwords appeared as sponsored links on the search result page then the rest of the results involves links that are strongly affected by SEO. When people do a search, they will be interested in the ads shown under sponsored links, but they will also know they are ads and with the thought of getting information that will be useful and probably free, they may focus on links that appeared in the search engine results that are non-sponsored and definitely <a href="http://www.aeturnus.com.sg/our-services/internet-marketing/seo/">SEO</a> related.</p>
<p>The adwords campaign helps to capture your targeted audiences fast (the length of time your ads stay depends heavily on the budget which may also be a disadvantage as users may click on your ad but have no interest in rendering your service or purchasing your product ) but it is the <a href="http://www.aeturnus.com.sg/our-services/internet-marketing/seo/">SEO skills</a> that will establish your standing in their first impression. The higher your ranking appears in the search results, the more valuable and important it will be seen as at the start by your targeted audience.</p>
<p>Finally, adhering to ethics for SEO or PPC management, is always the key for one to deploy.</p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Happy New Year!</title>
		<link>http://www.aeturnus.com.sg/blog/happy-new-year/</link>
		<comments>http://www.aeturnus.com.sg/blog/happy-new-year/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 16:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ae blog]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=535</guid>
		<description><![CDATA[Aeturnus wishes everyone a Happy New Year.
Welcome to 2010! ^_^
]]></description>
			<content:encoded><![CDATA[<p>Aeturnus wishes everyone a Happy New Year.</p>
<p>Welcome to 2010! ^_^</p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A new home for ae</title>
		<link>http://www.aeturnus.com.sg/news/a-new-home-for-ae/</link>
		<comments>http://www.aeturnus.com.sg/news/a-new-home-for-ae/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 12:57:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=532</guid>
		<description><![CDATA[30th December, 2009 &#8211; After improving our &#8216;home&#8217; on the web, Aeturnus (AE) went on to improve our physical &#8216;home&#8217;; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>30th December, 2009 &#8211; </strong>After improving our &#8216;home&#8217; on the web, Aeturnus (AE) went on to improve our physical &#8216;home&#8217;; otherwise known to everyone else as the AE Office. Located at a <a href="http://www.aeturnus.com.sg/contact-us/">convenient junction</a> just 5 minutes walk away from Harbour Front Centre, our new office seats in a homely 2nd floor unit of a red building.</p>
<p>Designed to be a one-stop solutions hub, the facilities there includes a full-fledged professional recording studio, jamming room and conference/meeting hall. Together with us in this hub are our strategic business partners <a href="http://www.beepmusic.com.sg">Beep Music</a> and <a href="http://www.thebigthreeproductions.com">The Big Three Productions</a>, who provides audio recording and videoing &amp; post-production services respectively.</p>
<p>With new packages and products coming up, AE will also continue with our tradition of <a href="http://www.aeturnus.com.sg/our-work/sponsorships/">sponsorship</a> in the spirit of entrepreneurship and contribution to society.</p>
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src="http://www.aeturnus.com.sg/wp-content/plugins/google-buzz-button-for-wordpress/images/google-buzz.png" alt="Google Buzz" /></a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Season&#8217;s Greetings 2009</title>
		<link>http://www.aeturnus.com.sg/blog/greetings09/</link>
		<comments>http://www.aeturnus.com.sg/blog/greetings09/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 16:00:10 +0000</pubDate>
		<dc:creator>Gregory</dc:creator>
				<category><![CDATA[ae blog]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=503</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://xmas2009.aeturnus.com.sg"><img src="http://www.aeturnus.com.sg/wp-content/uploads/xmas20091.jpg" alt="" title="Xmas 2009" border="0" width="640" height="480" class="alignnone size-full wp-image-516" /></a></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Housing Blog For Corporate Websites</title>
		<link>http://www.aeturnus.com.sg/blog/housing-blog-for-corporate-websites/</link>
		<comments>http://www.aeturnus.com.sg/blog/housing-blog-for-corporate-websites/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:35:15 +0000</pubDate>
		<dc:creator>Gregory</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ae blog]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=504</guid>
		<description><![CDATA[


Blogs is an availability, a common lifestyle to date. What makes this commonality a valuable is in creativity.
Including a blog [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-508 alignnone" title="houseicon" src="http://www.aeturnus.com.sg/wp-content/uploads/houseicon1.png" alt="houseicon" width="100" height="100" /></p>
<p style="text-align: center;">
<p style="text-align: center;"><img class="size-full wp-image-506  aligncenter" title="wordpress_normal" src="http://www.aeturnus.com.sg/wp-content/uploads/wordpress_normal.jpg" alt="wordpress_normal" width="390" height="390" /></p>
<p>Blogs is an availability, a common lifestyle to date. What makes this commonality a valuable is in creativity.</p>
<p>Including a blog in your website has its many benefits for corporates and businesses. When done well, it aligns with the corporate goals seamlessly as each entails. It is a feat for your popular website to retain your brand by preserving your original contents that allow a visitor to recognize his familiar brand, yet at the same time, he seeks fresh developments from his long established brand to know it is alive, growing and enriching all at the same time.</p>
<p>The challenge can be catered to by means of a blog on your website. All your contents can be retained and maintained periodically as normally is carried out. Introduce your new developments on your blog and your ernest fans or members will always be keep abreast with a living brand! Very frequently, I know of the latest development and I can visit my usual pages on the website which I am a die hard fan to.</p>
<p>With this solution, corporates can grow their businesses and brands without the need to change visually a deepening and enriching brand to be replaced by fresh developments and so erased the essence of the brand. Use blogs for fresh developments and forever make available the essence of the brand.</p>
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src="http://www.aeturnus.com.sg/wp-content/plugins/google-buzz-button-for-wordpress/images/google-buzz.png" alt="Google Buzz" /></a>]]></content:encoded>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Materials Science and Engineering Alumni Association</title>
		<link>http://www.aeturnus.com.sg/portfolio/mseaa/</link>
		<comments>http://www.aeturnus.com.sg/portfolio/mseaa/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:34:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Joomla 1.5]]></category>
		<category><![CDATA[Web Hosting]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=461</guid>
		<description><![CDATA[
Status: Online
What they do:
MSEAA’s mission is to continuously create for its members career opportunities through their commercial and industrial network, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mseaa.org" target="_blank"><img class="alignnone size-full wp-image-462" title="MSEAA Web" src="http://www.aeturnus.com.sg/wp-content/uploads/MSEAA-Web-2.jpg" alt="MSEAA Web" width="600" height="385" border="0" /></a></p>
<p><strong>Status</strong>: <a href="http://www.mseaa.org" target="_blank">Online</a></p>
<p><strong>What they do:</strong></p>
<p>MSEAA’s mission is to continuously create for its members career opportunities through their commercial and industrial network, as well as social opportunities for personal enrichment and development by providing an open and inclusive platform for interaction, creativity and growth.</p>
<p><strong>What we did for them:</strong></p>
<ul>
<li>Customisation of Joomla Design Theme</li>
<li>Installation and Modification of Joomla 1.5 CMS</li>
<li>Integration of Google Apps</li>
<li>Web Hosting</li>
<li>Web Consultation</li>
</ul>
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src="http://www.aeturnus.com.sg/wp-content/plugins/google-buzz-button-for-wordpress/images/google-buzz.png" alt="Google Buzz" /></a>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Berrylite</title>
		<link>http://www.aeturnus.com.sg/portfolio/berrylite/</link>
		<comments>http://www.aeturnus.com.sg/portfolio/berrylite/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 01:40:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Flash]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=434</guid>
		<description><![CDATA[
Status: Online
What they do:
Berrylite American Premium 100% Fat-Free Frozen Yogurt is the first of its kind. All frozen yogurts are [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Berrylite" href="http://www.berrylite.com" target="_blank"><img class="alignnone size-full wp-image-433" title="Berrylite" src="http://www.aeturnus.com.sg/wp-content/uploads/berrylite_web.jpg" border="0" alt="Berrylite" width="600" height="286" /></a></p>
<p><strong>Status</strong>: <a href="http://www.berrylite.com" target="_blank">Online</a></p>
<p><strong>What they do:</strong></p>
<p>Berrylite American Premium 100% Fat-Free Frozen Yogurt is the first of its kind. All frozen yogurts are packed with probiotics you have heard of and bundle with lots of calcium, protein and vitamins. It has got all the yummy goodness of yogurt and it is refreshing.</p>
<p>They have created frozen yogurts using the freshest and finest to give you the refreshingly fat-free frozen yogurts. You can dress them up with fresh fruits and exciting dry toppings to create a nutritious dessert. The result is an extremely happy you with an almighty nutritious snack.</p>
<p><strong>What we did for them:</strong></p>
<ul>
<li>Flash ActionScript/PHP/CSS/HTML Scripting</li>
<li>Flash Animations</li>
<li>Music Arrangement</li>
<li>Design Conceptualization</li>
<li>Web Design (Flash Layout)</li>
<li>Web and Design Consultation</li>
</ul>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Refinery Studio Pte Ltd</title>
		<link>http://www.aeturnus.com.sg/portfolio/refinery-studio-pte-ltd/</link>
		<comments>http://www.aeturnus.com.sg/portfolio/refinery-studio-pte-ltd/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 02:56:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Wordpress 2.8]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=428</guid>
		<description><![CDATA[



Status: Online
What they do:
The Refinery Studio was started by a partnership of proven, veteran talent from a broad spectrum of [...]]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="3" width="100%">
<tbody>
<tr>
<td width="310" valign="top"><a href="http://www.refinery-media.com" target="_blank"><img class="alignnone size-full wp-image-429" title="Refinery Studio" src="http://www.aeturnus.com.sg/wp-content/uploads/screenshot1.png" alt="Refinery Studio" width="300" height="175" border="0" /></a></td>
<td valign="top"><strong>Status</strong>: <a href="http://www.refinery-media.com" target="_blank">Online</a></p>
<p><strong>What they do:</strong></p>
<p>The Refinery Studio was started by a partnership of proven, veteran talent from a broad spectrum of experience and capabilities. By generating a series of cross-disciplinary teams that will work on a wide range of projects, Refinery Studio steers away from the traditional creative agency.</p>
<p>Every client has different needs and expectations which we can accommodate. Refinery Studio likes to blur the lines within disciplines to produce intelligent solutions and engaging products. They believe that a new age agency should not be rigid in ideas and creativity, and must also know how to blend creativity with commerce.</p>
<p><strong>What we did for them:</strong></p>
<ul>
<li>Website Revamp</li>
<li>Conversion to Wordpress Theme</li>
<li>Configuration and customization of Wordpress Plugins</li>
<li>Mail Client Migration</li>
<li>Integration of Google Apps</li>
<li>Website Management</li>
<li>Server Maintenance</li>
<li>Web and Technical Consultation</li>
</ul>
</td>
</tr>
</tbody>
</table>
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href="http://www.google.com/reader/link?url=http://www.aeturnus.com.sg/portfolio/refinery-studio-pte-ltd/&title=Refinery+Studio+Pte+Ltd&srcURL=http://www.aeturnus.com.sg" target="_blank" rel="nofollow"><img
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Refinery Media Pte Ltd</title>
		<link>http://www.aeturnus.com.sg/portfolio/refinery-media/</link>
		<comments>http://www.aeturnus.com.sg/portfolio/refinery-media/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 02:42:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Wordpress 2.8]]></category>

		<guid isPermaLink="false">http://www.aeturnus.com.sg/?p=423</guid>
		<description><![CDATA[



Status: Online
What they do:
Refinery Media designs properties that launch on the web and live on multiple media platforms—online, mobile, TV, [...]]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="3" width="100%">
<tbody>
<tr>
<td width="310" valign="top"><a href="http://www.refinery-media.com" target="_blank"><img class="alignnone size-full wp-image-426" title="Refinery Media" src="http://www.aeturnus.com.sg/wp-content/uploads/screenshot.png" alt="Refinery Media" width="300" height="198" border="0" /></a></td>
<td valign="top"><strong>Status</strong>: <a href="http://www.refinery-media.com" target="_blank">Online</a></p>
<p><strong>What they do:</strong></p>
<p>Refinery Media designs properties that launch on the web and live on multiple media platforms—online, mobile, TV, film and consumer products. They are a full-service studio that is uniquely positioned to take advantage of new emerging technologies and content distribution channels to create a library of original and licensed hits that could be popular across all mediums.</p>
<p><strong>What we did for them:</strong></p>
<ul>
<li>Web Design</li>
<li>Creation of Wordpress Theme</li>
<li>Configuration and customization of Wordpress Plugins</li>
<li>Integration of Google Apps</li>
<li>Website Management</li>
<li>Server Maintenance</li>
<li>Web and Design Consultation</li>
</ul>
</td>
</tr>
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